2009 at a fast walk

2008 was truly a year of ups and downs.  As I spoke to my fellow business owners, we all talked about how the business started to show an upswing just to down turn and level off just about where it started.  As a whole, this meant that the top and the bottom numbers kept changing, but the average stayed about the same.  Commercial construction stayed fairly even through all of this.  The residential market is what hit bottom and brought the average to it's lowest point.
2009 seems to be the year that we had hoped 2008 would be.  We still are having our ups and downs, but the yearly profits are showing an increase over 2008.  We admit to having sharper pencils though.  This cutting of all wasted advertising and overhead is what is making this a better year.  It was too easy in the years up to 2007 to spend money on advertising and promotions and not have the time to really check on their effectiveness.  This has definitely changed how we think about ad campaigns.